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2. 7 Must Haves For Your Online Business: The Idea

Sun, Aug 16, 2009

7 Must Haves

Passion + Knowledge + hot Market=Your Niche Idea

This is the most important step of all! Without a good concept, a good product, good services or good content, anything else you do is a waste of time. The key to finding a good online business idea that meets your needs is to stick with what you already know. When you are brainstorming, you are going to want to focus on the things that you are already good at.
You can start by making a list. Ask yourself these two questions as you are making your list; “What do I like to do?” and “What am I good at?”.  If you can find something that is an answer to both of these questions, you have probably just stumbled onto your business idea. Now all that is needed is to develop the idea into a product. If you are lucky you may come up with a handful of business ideas that you do have some kind of experience in and that you also enjoy doing.

Let’s look at an example: Say that, although you work as an administrative assistant by day, you spend most of your free time doing small remodeling jobs on your home. Because you don’t have a lot of money, you have to do your research as to how to do a good job on a shoe-string budget. What are your two questions again? “What do you like?” and “What am I good at?” Well, I thin that you have just figured out your online business idea. And you don’t just have one of these. From this example your online business idea is only limited by your own creativity.

In the above example you can market any idea in the DIY home remodel business. For instance, there’s the obvious “remodel on a shoe-string”, Or, “Weekend Remodels”, or, “How to buy the best paint and supplies for your budget”, or, “How to demolish and then remodel your pantry without making a big mess”, or,… you get my point.

Finding a good online business idea from a practical point of view is an exercise in brainstorming, self reflection and online research. If you take a good look at your hobbies and passions, or, the things you do from week to week, things you have studied, experienced and lived through, you should be able to come up with your passions pretty easily. Another way to sort of narrow down and settle on an idea is to ask yourself what types of questions do you seem to be asked most of the time.

Again, an example: Do you find that people are always asking you what the best computer on the market is? Or, do they ask you for relationship advice?, Or, do they ask you to help them with how to cook steaks so that they don’t taste like cardboard. If you find that you are being asked about the same thing over and over again, this is an indication that people think that you are knowledgeable about that topic. Well, if your friends think this, then, others will think it also. Share your knowledge.

Again, the best thing that you can do to help yourself find an online business idea that really meets your needs is to take a look at two different factors. The first thing that you should consider is what you are already good at and comfortable doing.  It may be something that you are currently doing for work. If so, great, because the best online business idea can be developed with something that you already do to make money. Don’t sell yourself short. You may think that just because you’re a janitor, you don’t have anything to offer. That is not true at all. If you have an idea to solve any problem, then, you have something to offer to someone, or someone’s business.

Another example: So, you’re a janitor. Consider these things: The business that you clean for need your talents. Can you write a book for small businesses on how to choose a good custodial service. Also, consider the fact that you have figured out a way to make your job easier. You know which products work for what job and which don’t. You also know how to organize a cleaning schedule so that it flows well and you don’t waste a lot of time. This is all knowledge that someone, some where will pay for.

The second thing that you should focus on when you are looking to find an online business idea is something that you like to do. Now, this might be the same thing that you have already found that you are good at, but it could also be something like a hobby. Or, something that you consider fun to do in your spare time. No matter what it is, you will have better success if you are able to settle on something that is fun for you, something that you would do even if you weren’t going to get paid at all.

As you have narrowed your idea, think of yourself as a problem solver on the internet. People turn to the internet to solve problems.  “My problem is that I want the new Ipod but I don’t have enough money to buy it for full price”, or, “How do I get my dog to stop eating the furniture”, or, …again, you get the point.   When we want answers to our questions and solutions to our problems, we go online. So does everyone else. You can use this principle to create products that will help people who need the information you have.

The biggest problem that most people face when they are trying to develop a good idea for an online business is that they usually try to reinvent the wheel. However, the best online business ideas are those that improve the wheel’s function, rather than some  new invention. Search on topics that you are passionately looking to share with the public and see where you can improve on the delivery or the product itself. You will make a lot more customers as you allow them to see you have improved an already popular item. If you approach it from this stand point, it will be easy to convince the hungry crowd that the service or product you are affiliated with is worth their time and money. Simply find a hot niche market then promote your new and improved idea and deliver it to the starving crowd.

If you are still having problems and can’t settle on an online business idea,  you can get some good ones from friends and family. You may not realize it, but, this is a great way to get perspective on things that you may not be paying attention to. The people you know can give you some good ideas, plus, they don’t have the pressure to produce results.  There are good ideas and there are bad ideas, and you will obviously know which are which when you start to reel them in and go over them.

In conclusion,  its a good idea for you to be focused and targeted when you put your idea into motion. If you do this, you can have an incredibly popular web property because you have carefully considered your chosen market niche. Always trust the uniqueness of your voice. You do have something to offer the world. Don’t think that you don’t.  Choosing a niche market very carefully is a reflection of the prosperity you wish to attract into your life.

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