keyword research and why its important
In addition to Market Research, you are going to need to do Keyword Research also. As the internet continues to morph and evolve into the largest marketplace in the universe, understanding just how to take advantage of this marketplace is running a little behind. However, one thing that marketers have come to appreciate and understand a little better is the importance of targeting specific keywords to build their business.
Market research is a method of understanding what people are buying on the internet. Keyword research is a method of understanding how people are searching for things to buy on the internet. For expample, if you wanted to buy a Nikon digital camera online, how would you search for it? Would you simply search for “digital cameras”? Well, you may, but you would have to wade through a lot of search results to find what you actually wanted.
Chances are that if you searching for a specific thing that you would type specific keywords into the search engine to get specific results. The more specific the keywords, the more specific the results. If you wanted to buy a “Nikon D90 for under $1000″ that’s probably what you would search for.
So, once you have determined your market research, you can then do your keyword research and develop a persona to determine the personality of the customer who is searching for and buying that specific product.
When researching keywords, the first thing you want to ascertain is how much interest there is associated with that particular word or phrase. One of the easiest ways to get a handle on this sort of thing is to use a keyword tracking tool such as Google’s External Keyword research tool. BTW, it’s free. If you don’t want to use Google or just want another opinion, there are several well-known keyword research systems available. Some are free and others cost a little bit.
All you basically do is type in your word or phrase and let the program search the entire web for results. What will happen is that the system will return a list that contains not only incidences of the word or phrase that you entered, but, in many cases, expanded phrases that include that same word or phrase. Doing this will give you an idea of how many sites around the Internet contain text that has your keyword in it. If there are a lot of websites (more than 500K), then you might want to refine your keyword a little bit so that there isn’t that much competition..
Doing keyword research is a great way to qualify the your products and services and also see if there is a large amount of interest in a given subject and related topics or information. A lot of hits means that you may want to look further into that subject as a possible foundation for a marketing campaign that is related to that word or phrase. For example, if one of the subjects that came up on your lists happened to be “dog,” and you find that the word returns close to a million hits on its own, and then you may have found a broad subject to explore. Looking down the list, you may find that “dog house” and “dog training” returned a sizable number of hits, as did “dog treats.” With just a little digging, you have uncovered three potential services or products to market.
Moving one step further, you can explore each of these marketing subjects a little deeper by clicking on the word or phrase and canvassing the actual returns. Here, you may begin to see a pattern among the hits that bubble to the surface of the search engines. This can help you to further refine your idea of what to market. For example, if you notice there are a lot of these that have to do with making a particular product at home, you may begin to think in terms of marketing home assembly kits related to that subject. Perhaps the home assembly requires the use of certain tools. You may be able to set up a marketing campaign to sell those tools as a competitive price. Perhaps you happen to have some expertise with building those sorts of home projects. Put your knowledge to work, create some easy to follow plans, and market them to do it yourself types.
Keep in mind that if you see a phrase with relatively few hits, that does not automatically eliminate it from the running. For example, if you notice that the return for “dog houses online” only yielded two hundred hits, take a moment and look at the actual title tags. You may find that people are looking to buy kits for doghouses online, and that becomes the focus of your new marketing campaign. One important thing to keep in mind is that you need to try this technique on multiple word tracking programs, since the search criteria used by each system may be a little different.
One thing to avoid is trying to repeat the same old tired process that is already being used by hundreds of thousands of other Internet entrepreneurs. Just as with brick and mortar businesses, competition can be fierce on the Internet. What you want is to look for a market that still has some potential to grow, so you are not constantly engaged in exchanging a limited bank of customers with a thousand other marketers. This type of market is called a “niche market”. Choosing to zero in on topics that appear to have some widespread interest on the Internet, but don’t seem to have much in the way of marketing sites that actually address those topics specifically is a very good bet when it comes to establishing yourself in a niche market.
Of course, there are all sorts of E-books and software programs that are supposedly geared toward finding profitable niche markets. While some of them do contain a few good ideas, the fact is that free resources on the Internet can often yield the same ideas, and sometimes approaches that are just as good, if not better. Before you spend any money on any type of products, check around various web sites for free ideas on finding niche markets, as well as visiting the free word tracking web sites. Chances are you will find plenty of information that will keep you busy for quite some time, and will likely provide you with at least a half dozen solid leads on potential niche markets to launch your marketing efforts.
Keep in mind that there is no such thing as an idea that is too crazy to look into. You may find that going with something that is completely off the wall will lead to some
interesting concepts of where you can fill a need and encounter a relatively small amount of competition at first. Let your mind go wild, then use online resources to qualify those wild ideas. In a short time, you may be well on your way to launching your first successful Internet marketing campaign.
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