Choosing A Domain Name
Before you get too far into the practical aspects of building your internet business, you should really have a good idea of how your chosen domain name works. For example, did you know that there are three parts to setting up the domain name that you’ve chosen for your website? They are as follows:
1). Registering your domain name with a “domain registrar”. According to Wikipedia, “[a] domain name registrar is an organization or commercial entity, accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) or by a national country code top-level domain (ccTLD) authority, to manage the reservation of Internet domain names in accordance with the guidelines of the designated domain name registries and offer such services to the public.” In other words, a registrar is the organization that records and keeps the record of your purchase (more of a rental really) of your chosen domain name.
2. After registering your domain name, it needs to be set up in a DNS server. The DNS (domain name server) is a software/hardware configuration that basically translates the human language name into a computer language binary code. Yeah, I know. More about that later…
3. After all of that, the web server needs to be set up to listen for requests for your domain name over the internet. So, for example, if your server is located in London, England, and someone in Bolivia is searching for your site, the hosts webserver needs to be able to “hear” the request that is coming from Bolivia and deliver the goods to the South American computer. For example, in the world of computer networking, the web address fishing.com becomes the IP address 124.133.1.1. Trust me, its a little more complicated than that, but I wouldn’t know where to start or how to end trying to explain the details. But, its not that important because it works just the same. Right?
So, when choosing your domain, a solid keyword domain name is really your first choice. Now, you may be wondering what I mean by a keyword domain. A keyword is what is searched for in Google or Yahoo, or any other search engine. So, a keyword domain name will contain the keywords that people use to search for specific items.
Search engines, such as Google, or Bing, exist to provide people with the relevant information that they search for on the web. When someone types ” Children’s Tennis Shoes” into the search engine, they expect the results to reflect that particular phrase. If your domain name contains all or part of that phrase, you have a better chance of being found by anyone searching for that particular phrase. If your internet business is offering “Custom Made Leather Belts” then the domain “CustomMadeLeatherBelts.com” would be what you want.
Keeping your internet business in mind, if you have a great name, it’s always easy to reach new and existing customers. Because of this very fact, there are many, many companies that have allocated large budgets to acquire and promote a good keyword rich domain name. So, choosing a good, keyword rich domain name can be vital to the success of any internet business.
To make sure you get off on a good footing, follow these simple rules to maximize the benefit of a keyword domain, accomplish success in directory submissions, and enhance site keyword density:
A. Make sure the structure of your domain name has the more vital keywords listed before those that are less important. For example, if your target keyword is “football jersey” then footballjersey-online.com would be better than online-footballjersey.com.
B. Length – A majority of studies show that a number of people use two words or more in any particular search. So, as a result keyword phrases make good domain names. Always try to stick to two-three keywords, with hyphens in between if needed.
And remember, a lengthy, complex URL is more likely to be rejected by directory editors’ sites from which one would like to receive links.
C. Use correct english (or your particular language) that makes sense – In order to execute directory submissions and link popularity campaigns, the domain name should be grammatically correct. If examined by an editor, “FootBallJersey-online-white.com” might sound like a less-reliable resource while “white-FootballJersey-online.com” sounds more like a real search term.
If the domain name that you really want isn’t available you can use this tip to get something close. One way is to add another less important word to the mix. A few examples include: now, top, just, goto, pro, guide, online and find etc., to make something like FindFootballJersey-online.com.
Top level domains (TLD), .com, .net, and .org, are always your first choice. If you can’t get the one you want, then try adding a hyphen. If that doesn’t work, then you can add another word at the end of the keyword string as we mentioned above.
Finally, it is very important to choose a keyword phrase very carefully. This can be considered as one of the most critical decisions one will make regarding the success or failure of a website. One must identify the exact phrase that searchers will use to find a website. The more targeted the campaign is, the more increase in sales will be achieved.
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